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Boily for Commerce

Terms of Service

Effective 2026-10-08

These Terms of Service (“Terms”) govern the use of Boily for Commerce (the “Service”) provided by Boily (보일리, “Boily”, “we”) to merchants (“you”) through the Shopify App Store, the Cafe24 App Store and boily.app. By installing or using the Service you agree to these Terms and to our Privacy Policy. The platform’s own terms (e.g. the Shopify Terms of Service) also apply to your use of the platform.

1. The Service

  • Measurement. For each product and language you select, we generate a set of buyer questions, freeze it, and ask AI assistants (currently ChatGPT, Claude, Gemini and Perplexity) the same questions every two weeks. We report how often your product is mentioned or recommended, which sources the assistants cite, and trends over time.
  • Automated on-page optimization (“repair”). Based on the results, we automatically generate and publish content on your product pages — a direct-answer lead, FAQ, specifications and structured data — through the platform’s approved mechanisms (Shopify theme app extension and metafields; a marked block in the Cafe24 product description), and host product feeds you can connect to merchant channels.
  • No guarantee. AI assistants are operated by third parties whose answers change over time and vary by user, location and session. The Service is measurement-based: we do not guarantee any ranking, recommendation, visibility, traffic or sales outcome, and results vary. Measured values are based on API queries and may differ from what an individual user sees in a consumer app. Shopping cards shown in consumer interfaces are measured separately where available and labelled as such.
  • We may change models, engines or methods to keep the Service working; where a change breaks trend comparability we mark it in your report.

2. Fees and billing

  • The fee is charged per tracked product, per work language, per month: $720 on Shopify, ₩1,000,000 on Cafe24, ¥110,000 where billed in JPY. Each additional language for the same product is charged at the same price again. There is no measurement-only plan.
  • Billing is handled by the platform: Shopify Billing (charges appear on your Shopify invoice) or the Cafe24 App Store payment. You approve charges in the platform’s billing screen before they start. Taxes are applied as determined by the platform.
  • Adding products or languages is charged right away, prorated for the rest of the current cycle (and may require your approval on the platform); removing them takes effect from the next billing cycle.
  • Development and test stores may be billed with test charges, which are not collected.

3. Cancellation and refunds

You can cancel at any time by uninstalling the app (or removing products). Uninstalling stops all future charges. Fees already paid for the current billing cycle are not prorated or refunded, except where required by applicable law or by the platform’s refund rules. See our Refund Policy.

4. Your responsibilities

  • You must have the right to sell and describe the products you track, and you are responsible for the accuracy of your product information (prices, ingredients, specifications, certifications, availability). Our generated content is grounded in that information.
  • You are responsible for your store’s compliance with advertising, consumer-protection, cosmetics, food, health, and other product-specific laws in the markets you sell to.
  • Generated content is checked by an automated claims guard (prohibited and unsubstantiated expressions under, e.g., Korean advertising and cosmetics law, the US FTC Act and Japan’s PMD Act) and we never fabricate reviews or ratings. An automated check is not legal advice: you should review content on your pages, and you can roll back any change with one click in the app.
  • You must not use the Service to manipulate reviews, impersonate others, or publish false or misleading claims, and must not resell, reverse-engineer or overload the Service.

5. Content and intellectual property

  • You own your store and product content. You grant us a limited licence to access and process it only to provide the Service.
  • Repair content we generate for your store is licensed to you on a worldwide, royalty-free, non-exclusive, perpetual basis for use in your business; you may edit it, and it remains in your store if you keep it after uninstalling. Similar content may be generated for other merchants.
  • Boily retains all rights in the Service, software, methodology, question-generation and repair logic, and aggregated, de-identified statistics derived from use of the Service.

6. Availability and changes to the Service

We aim for reliable operation but the Service depends on platforms and AI providers outside our control. Scheduled rounds may be delayed or partially completed when an AI provider fails; failures are counted and disclosed in your report rather than hidden.

7. Disclaimer and limitation of liability

To the maximum extent permitted by law, the Service is provided “as is”. Boily is not liable for indirect, incidental, special, consequential or punitive damages, or for loss of profits, revenue, data or goodwill, or for the behaviour of third-party AI assistants or platforms. Boily’s total liability arising out of or relating to the Service is limited to the fees you paid for the Service in the three (3) months before the event giving rise to the claim. Nothing in these Terms limits liability that cannot be limited by law, including for wilful misconduct or gross negligence.

8. Suspension and termination

We may suspend or terminate the Service for non-payment, breach of these Terms or the platform’s terms, or unlawful use, with notice where practical. On termination, data is handled as described in the Privacy Policy.

9. Governing law and disputes

These Terms are governed by the laws of the Republic of Korea. Any dispute shall be submitted to the Seoul Central District Court (서울중앙지방법원) as the court of first instance, without prejudice to mandatory consumer protections that apply to you.

10. Changes to these Terms

We may update these Terms. We will post the new version here and notify you by email or in the app at least 7 days before material changes take effect (30 days for changes that are unfavourable to you). Continuing to use the Service after that date means you accept the changes; if you do not agree, you may uninstall.

11. Contact

Boily (보일리) · Representative Deokgi Kim · Business reg. 506-48-01362 · Mail-order reg. 2026-서울성동-1041 · 서울특별시 성동구 뚝섬로3길 6, 101동 1610호 · contact@boily.co.kr