Know whether AI assistants recommend your Shopify products — and improve the pages automatically

Boily asks four AI assistants your buyers' questions every two weeks and publishes improvements through a theme app extension. No theme code edits, a backup of every version, rollback in one click.

Install on Shopify See a sample report

How Boily works on Shopify

Theme app extension

An app embed renders Boily's direct answer, FAQ, specs and JSON-LD server-side in Liquid, so crawlers that don't run JavaScript can read them. Nothing in your theme files changes, and switching the embed off removes it.

App metafields per product and language

Content lives in Boily's own app metafields, separate from your description. Non-primary languages go to locale-specific fields and show when a visitor browses in that language.

Web pixel for AI referrals

A Shopify web pixel, active only with the shopper's analytics consent, counts visits, add-to-carts and orders that arrive from ChatGPT, Perplexity, Gemini and others.

Product feeds

Boily hosts a Google/Microsoft Merchant Center XML feed and an OpenAI-format JSONL feed for your public catalog, enriched with the improved summary and specs.

IndexNow, with a caveat

Boily pings IndexNow after each change. Shopify apps can only host the key file under /apps/boily/, so search engines may ignore product URLs. Verifying your store in Bing Webmaster Tools is the reliable route.

Built on the Boily engine

The same measurement engine Boily runs for clinics in Korea — frozen questions, pinned models, a rank-weighted score — adapted to product pages.

How the engine works →Boily (boily.co.kr) ↗

What you do once

1Turn on the Boily app embed: Online Store → Themes → Customize → App embeds.
2Add the feed URL in Google Merchant Center and Microsoft Merchant Center (the app walks you through it).
3Verify your store in Bing Webmaster Tools and submit your sitemap.
4Tick your brand's official social profiles so they can be linked in structured data.

Billing

Per tracked product, per language

$720 / month

Each extra language: same price again

Charged through Shopify Billing and shown on your Shopify invoice. You approve a spending cap in Shopify before anything is charged.

Each 30-day cycle is billed at the start; products or languages added mid-cycle are prorated for the rest of the cycle. Removals apply from the next cycle.

Development and test stores receive test charges, which aren't collected.

Limitations, stated plainly

Password-protected stores can't be read by AI crawlers, so page improvements take effect only once the store is public. Measurement still runs.
IndexNow coverage is limited on Shopify (see above). We don't report it as done unless it can take effect.
If the Google & YouTube app already sends your products, add Boily's feed as a supplemental source to avoid duplicate offers.
ChatGPT shopping cards can't be read through the official API; when measured, they're a separate, labelled number.

Questions about Shopify

Does Boily add a second Product schema?

No. It enriches the Product data your theme already outputs. Duplicate Product nodes confuse crawlers, so we avoid them.

What happens when I uninstall?

The app embed stops rendering Boily content immediately and future charges stop. Roll back products first if you'd like the metafields cleared as well.

Which Shopify plans work?

Any plan with an online store and a theme that supports app embeds (all Online Store 2.0 themes).

Other platforms

Questions? Email us: contact@boily.co.kr